Creativity &

9-12 November 2018

Venue | Century City International Exhibition Centre Hall 1-03
Opening | 10am, 10 November 2018

Hong Kong Pavilion

The real and the imagined, meaning versus interpretation…
The modern city is a paradoxical existence transcending dimensions,
Filled with fading memories and future aspirations.
Exploring the relationship between man and city —
Two evolving entities that complemented each other, somehow or another.

Viable City Shaping depicts the city in five aspects:
Smart City, Liveable City, Green City, Sustainable City, Twin Cities
The five zones can separate and bring communities together.
Set against an ever-evolving cityscape,
The pavilion documents ideas and designs that shape the future of Hong Kong.


Freeman Lau

Hong Kong Federation of Design Associations Secretary General

'Hong Kong Pavilion: Viable City Shaping' is a subject of fascination and intrigue. It chronicles the story behind design and cities, and the budding relationship between Hong Kong and Chengdu —Asia’s emerging design cities.

Our story started back in May when The Hong Kong Federation of Design Associations Limited (FHKDA) attended the 'High-Level Meeting cum First Plenary of the Hong Kong-Sichuan Co-operation Conference' in Chengdu with Create Hong Kong (CreateHK). As part of Hong Kong’s delegation from the creative sector, we are pleased to have signed the Strategic Co-operation Framework Agreement with the Chengdu Management Committee of the Tianfu New Area of Chengdu, Sichuan Province, to create a cultural and creative platform spanning design, music and film. We expect to see the establishment of the 'HK-SC Design Innovation Hub' in Zetta Bridge, Chengdu, by the end of 2019, which will foster cultural exchanges between Hong Kong and Sichuan artists in the areas of comic art, film production and costume design. By sharing our talent and ideas, we hope to unleash the business potential in both regions.

Perhaps, we should backtrack to the beginning of Hong Kong’s collaboration with Mainland cities, particularly in creating business opportunities through design. In recent years, FHKDA has stepped up its efforts to facilitate inter-city exchange programmes with Shenzhen, which results in the curation of the 'HK-SZ Design Biennale' brand. Through design, we’ve opened up conversations about the past, the present and the future, and created a place for creatives from Hong Kong and China to exchange ideas. This year, FHKDA hosted the first edition of the 'Creative Industry Business Matching of the HongKong-China Creative Initiative' (2018) to connect Hong Kong with the Mainland and expand its footprints in the region. With the vision of turning Hong Kong into one of the 'Design Twin Cities' with Shenzhen, FHKDA will continue to nurture the creative industry and strengthen the city’s position in the 'One Belt One Road Initiative' and 'Guangdong-Hong Kong-Macao Bay Area'.

Coming back to our collaboration with Sichuan, FHKDA has received an invitation from the Chengdu Creativity and Design Week to curate a space of around 500 sqm for the 'Hong Kong Pavilion' in 'Design . City'. The space is designed to showcase Hong Kong’s creativity and competitive edge, as well as the city’s collaborative projects with Mainland cities. The pavilion is like a ‘day-to-day’ laboratory that has been divided into five zones — Smart City, Liveable City, Green City, Sustainable City and Twin Cities. We invite viewers to venture into the zones to discover the many facets of Hong Kong starting with its urbanscape, creativity, design, economy and community integration. 'In Between' marks the future of Hong Kong’s and Chengdu’s collaboration. With an unwavering focus on innovation, Chengdu is well on its way to becoming a pioneering world city. By fusing its time-honoured traditions with Hong Kong’s talent and experience, we are creating a brighter future under the 'One Belt One Road Initiative'.

We invite professionals from different sectors and the public to come together and help us design a better tomorrow for our city. After all, we are the ‘in-betweeners’, the driving force behind a truly creative economy.

Victor Tsang

Head of Create Hong Kong The Government of the Hong Kong
Special Administrative Region

Welcome to the Hong Kong Pavilion at Chengdu Creativity and Design Week 2018.

Exchanges between Hong Kong and Sichuan have long been close and there are rapid economic and trading activities between both sides. Celebrating the deep friendship between Hong Kong and Sichuan, we have extensive co-operation in various areas, in which the creative industries have immense potential. Hong Kong, as the creative capital of Asia, shares huge development opportunities with the Sichuan creative sector. The Government of the Hong Kong Special Administrative Region looks forward to seeing further cooperation and professional exchanges between the creative industries of Hong Kong and Sichuan.

Indeed, the Hong Kong Pavilion at Chengdu Creativity and Design Week 2018 is a great demonstration of such co-operation.Corresponding to the theme of Chengdu Creativity and Design Week 2018 “Creative Chengdu & Wonderful Life”, the Hong Kong Pavilion is themed “Viable City Shaping” with a view to exploring the relationships and interactions between people and city. The pavilion showcases the exceptional creativity and finest quality of Hong Kong creative talents and reveals the economic benefits driven by them.

The Hong Kong Pavilion is divided into five themed areas, displaying various characteristics and changes of cities, and the Hong Kong designers’ vision towards future cities. Furthermore, the exhibition showcases our young design practitioners and students’ projects and works designed for different competitions and exhibitions in the past years. This is very meaningful that the exhibition enables our young designers to show their original, creative and refreshing ideas to exhibition attendees/participants from Mainland and overseas.

During the exhibition period, the Hong Kong Federation of Design Associations will organise a three-day design forum. Ten Hong Kong design masters will be staged to explore and discuss issues related to community design, branding and design platforms, etc. Their indepth deliberation will certainly spark more creative insights.

Create Hong Kong is a dedicated agency set up under the Commerce and Economic Development Bureau of the Government of the HKSAR to lead, champion and drive the development of the Hong Kong creative industries. We aim to make use of this precious opportunity to promote Hong Kong creativity and strengthen the cooperation between Hong Kong and Sichuan creative industries for the sake of mutual successes.

Here I would like to extend my heartfelt gratitude to the Hong Kong Federation of Design Associations for their support to and dedication in organising this participation. I wish the Hong Kong Pavilion at Chengdu Creativity and Design Week 2018 an overwhelming success.


Hong Kong Federation of Design Associations

Founded in 2000, Hong Kong Federation of Designers Limited was renamed The Hong Kong Federation of Design Associations Limited in 2004. In April 2011, The Hong Kong Federation of Design Associations Limited adopted its FHKDA abbreviation exclusively.

The Federation was founded by FOUR major professional design associations, namely Chartered Society of Designers (CSD, HK), Hong Kong Designers Association (HKDA), Hong Kong Interior Design Association (HKIDA), and Hong Kong Fashion Designers Association (HKFDA) for the incorporation of The Hong Kong Design Centre (HKDC); Mr. Freeman Lau was elected as the first Chairman of The Federation. The Federation initiated the setup of a Design Centre in 2000, and at the Preparatory Meeting held in April 2001, the Chairman of the Preparatory Committee was Mr. Victor Lo. The Hong Kong Design Centre was then invited to one of the Members after its incorporation in 2001. Currently, FHKDA has a total of 26 members.

During the early years, The Federation has acted as a platform for the discussion of design, education, cultural policy and infrastructure development, providing room for expression of ideas and opinions from the industry to the government. As early as 2001, The Federation has written recommendations to The Cultural and Heritage Commission to strive for more collaborative efforts in supporting the development of the design and creative industry; and in 2005, a white paper was further presented to the government, promoting the setup of a Design Museum under the West Kowloon Development Project.

Since 2011, FHKDA has taken on a more significant role in coordinating projects that foster collaborations of professionals in different sectors of design with other industries and partners in the economy. To complement the work of HKTDC, HKDC and those by different local institutions, FHKDA focused its effort in facilitating inter-city exchange programmes and communication, as well as fostering collaborations between designers/brands from around the region. In 2013, FHKDA launched the “HK-SZ Initiatives”, which comprised of three project deliverables – “The 4th Hong Kong/ Shenzhen Cultural and Creative Forum”, “HK-SZ Design Industry Survey”, and HK-SZ Online Intelligence Platform (the “DesignHub”). FHKDA has also been asked to take up the organization of the “GDN Symposium”, a concurrent event of the annual BODW. Since taking up the organization of the event, FHKDA has managed to grow the number of GDN members from 30 in 2012 to 99 in 2016.

Upon years of collaboration, FHKDA and SZIDA have jointly organized “The 1st HK-SZ Design Biennale”, which was held in September - November 2013 in Shenzhen. 8 exhibitions together with 8 events were held during the period. FHKDA has collaborated with 42 organizations (21 from Hong Kong and 21 from Shenzhen), bringing over 300 designers from Hong Kong to different events. The event attracted over 680,000 visitors. FHKDA and SDPA co-organized “The 2nd HK-SZ Design Biennale” in 2016 with over 300+ Hong Kong designers participated in 27 exhibitions, 29 networking sessions/ seminars, and 82 workshops at 46 locations around Hong Kong. 209 products/exhibits have been developed out of the event. 9 products concepts and over 140 SKUs have been developed, under the mark of 'NEXXT' – a brand empowered by FHKDA and SZIDA, endorsed by HK-SZ Initiatives, as a result of the two Design Biennales. The “20……43 Business of Hong Kong Design” held in 5 cities in the Mainland from July to Dec 2017, a total of 43 cases selected from different disciplines, demonstrating different forms of collaboration, highlight the concerted efforts of creative and industrial sectors of the Hong Kong community and those in the Mainland provinces and municipalities, has attracted over 900,000 visitors.

FHKDA has been organizing Expeditions to different cities around Asia since 2011. It led delegations to attend the “Taiwan/Hong Kong Design Industries Forum” and the “Hong Kong/Taiwan Cultural Cooperation Forum” in 2011, 2012 and 2013. The delegation has successfully accomplished the objectives of evolving capacity, advancing collaborations, and building networks by promoting cross-cultural awareness between design or non-design industries of the two cities, and has agreed in the last meeting to conduct an industry-wide human resources study. The visit in 2013 resulted in a collaborative effort between POSH and a Taiwanese designer to develop a new product which has been successfully launched and marketed. The visits to Seoul and Bangkok in 2015 and 2016 also led to a number of collaborations.

FHKDA aims to consolidate the industry efforts in Hong Kong by building stronger relationships with key local professional bodies and design institutions, as well as those in around the region so as to ride on the national development strategy involving 'One Belt One Road Initiative' and 'Guangdong-Hong Kong-Macao Bay Area', and strive to further strengthen the 'Design Twin Cities' development for Hong Kong and Shenzhen.

The signing of Strategic Cooperation Framework Agreement with Authority of Qianhai Shenzhen-HongKong Modern Service Industry Cooperation Zone of Shenzhen, Shenzhen Qianhai Shekou Free Trade Zone Investment Development Limited* and KICERS Innovation Shenzhen Limited in August 2017 for setting up a “HKSZ Design Innovation Hub” in Zetta Bridge, Shenzhen and the signing of Strategic Cooperation Framework Agreement with Chengdu Management Committee of Tianfu New Area, Sichuan, Chengdu Media Group and Zetta Bridge (China) Creative Industry Development Co., Limited in May 2018 for setting up a “HK-SC Design Innovation Hub” in Zetta Bridge, Chengdu, marked new milestones for FHKDA, in recognizing its efforts in connecting Hong Kong with the Mainland, as well as new potentials for the Hong Kong creative industries to expand their footprints in the region.

* This Name has been translated into English. If there is any inconsistency or ambiguity between the English version and the Chinese version, the Chinese version shall prevail.
Disclaimer for “Hong Kong Pavilion:Viable City Shaping” Exhibition: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.